A process for choosing types
Choosing types can refer to different things depending on the context, so I’ll provide a general process that can be applied to different situations:
Typography
Design principles we forget about
1. Emphasis Say you’re creating a poster for a concert. You should ask yourself: what is the first piece of information my audience needs to know? Is it the band? Or the concert venue? What about the day and the cost of attending? Make a mental outline. Let your brain organize the information and then…